Computech Direct-Add-A-Name Calculation Example

Add-A-Name^® INCREMENTAL PROFIT

Carrier Route Has 8 Pieces,
Add-A-Name^® Adds 2

Breakeven Analysis Assumptions (per mail piece)
Printing
List Cost
Average Order
Gross Margin	%
Weight of Catalog (pounds)
	Change the assumptions in yellow, click "Calculate" and the rest of the form will adjust.

Postage Calculations
3/5 Rate
Carrier Route
Total Postage for 8 Pieces at Basic Postage Rate
Total Postage for 10 Pieces at Carrier Route Rate
Total Postage of Additional Piece

Breakeven Calculations
Basic Postage
Cost to Mail
Breakeven Response Rate	%
Breakeven Sales/Mail Piece

Breakeven for Incremental Piece
Cost to Mail
Breakeven Response Rate	%
Breakeven Sales/Mail Piece

Most mailers have improved their profits by adding two mail pieces to those carrier routes which have eight mail pieces. By maximizing your automation discounts you can mail more, and profit more, because your break even is less.

^top close print