Computech Direct-Add-A-Name Calculation Example

Add-A-Name^® INCREMENTAL PROFIT

Carrier Route Has 9 Pieces,
Add-A-Name^® Adds 1

Breakeven Analysis Assumptions (per mail piece)
Printing
List Cost
Average Order
Gross Margin	%
Weight of Catalog (pounds)
	Change the assumptions in yellow, click "Calculate" and the rest of the form will adjust.

Postage Calculations
3/5 Rate
Carrier Route
Total Postage for 9 Pieces at Basic Postage Rate
Total Postage for 10 Pieces at Carrier Route Rate
Total Postage of Additional Piece

Breakeven Calculations
Basic Postage
Cost to Mail
Breakeven Response Rate	%
Breakeven Sales/Mail Piece

Breakeven for Incremental Piece
Cost to Mail
Breakeven Response Rate	%
Breakeven Sales/Mail Piece

By filling carrier routes which are two short of qualifying for the Carrier Route Rate, your break even sales/book is still remarkably lower. To see an example, CLICK HERE

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