Add-A-Name^®

If you qualify for in the mail carrier route discounts, Add-A-Name^® processing will help you to mail additional households, in your best geographic areas, at reduced cost.

• Add-A-Name^® is the process of adding names to individual carrier routes to equal 10 records within the carrier route.

• Individuals in good carrier routes tend to repurchase faster than those in carrier routes without good density

• Customers use either co-op balance models or front end models as a source for building a pool of names available to the Add-A-Name^® process.

Add-A-Name^® (with a twist)

• Hotline dedupe processing within Add-A-Name^®. Last minute inclusion of hot line names assures that carrier routes are filled with unique names.

• Built in dedupe within Ad-A-Name^® (allows use of front end models and balance models).

• Extranet hotlines, house file hotlines.

• Variable adding based on overall “best” score of records to be filled within a carrier route.

• Adding high scoring records to carrier routes that are already 10+.

• Ability to parlay the Add-A-Name^® universe into a carrier route density model.

Add-A-Name^® (the economics)

• The US Postal Service regulations give added incentive to carrier route qualify your mail

• The average savings from 5-digit to carrier route is $0.067 per name.

• A simplified version of a break-even point is illustrated below: If, for instance, you add one piece to a carrier route to go from 9 pieces to ten, your postage cost for the ten pieces actually goes down by $0.41.

• The postal savings allocation determines the break even point. The break even point for names added through the Add-A-Name^® process is lower.

• Mailers with quantities as low as 500,000 can use Add-A-Name^® to reduce their break even point.

Click here to see for yourself the $ impact on your bottom line
by mailing to highly qualified names with a reduced break even model.