ClearSource - An Objective Validation Of Your Marketing Results

For many direct marketers the introduction and evolution of Internet commerce has been a double-edged sword. While the flexibility, convenience and cost savings of a web site is a dream; the inability to effectively track and properly allocate web orders can be a nightmare.

In fact, while many mailers have reported strong growth in their Internet orders, they have also seen a concurrent and untraceable decay in their direct mail response rates. The good news is that their attempts to drive business to the more cost-effective channel are working. The bad news is, because their customers are simply choosing the more convenient order channel, they are no longer able to correctly analyze their mailings’ true marketing and economic impact.

Now there’s a solution. ClearSource is a unique matching process that accurately joins Telephone Unknown, Internet, and Retail orders back to their original catalog source codes.

Through a proprietary multiple link process, the system matches clients’ current order file(s) with their final mail file(s) and accurately redistributes unallocated orders. The result is a true and comprehensive response report that helps properly direct future marketing dollars to the most profitable lists and channels.

Eliminate speculation and educated guessing when it comes to your catalog performance. ClearSource processing brings into focus the true response of your mailings by helping to minimize TSR error and understand more accurately how retail store sales can be attributed to a particular catalog mailing.

ClearSource also helps maximize rental name pools by discovering truly successful list segments whose initial (before re-allocation) results would have normally qualified them for discontinuation.

To get a clear picture of your mailing results harness the ClearSource solution.

For a sample ClearSource sales analysis check here.

Click here to learn how ClearSource analysis is now available on demand.