Urban Legend has it…

that mailers hang dream catchers over their computers in order that only good names are mailed to. The bad names are said to be caught in the web of the dream catcher and can not find their way back into a mailing. Only the good names make it through the webbing and find their way to the mailing.

 We think there is a better way.

• A better way to capture as many as 20% more duplicates.

• A better way to reduce Address Correction costs by as much as 50%.

• A better way to improve revenue performance by delivering to the most current address.

• A better way to reduce postage by being able to zip+4 code 25-40% of those records which have been non zip+4 in the past.

• A better way to identify deceased individuals, improve your NCOA match rate by 10%, link maiden name to married name, and match forward based on a fifteen year old address.

Right1

Match key Logic Based Merge Purge

In the past, the de facto standard for Merge Purge processing has been permutations of the match key process. The match key is an algorithm derived from blending together characteristics of first name, last name, street address, and postal designation. Hundreds of dissimilar lists are brought into one giant compare where these list are compared against each other. Postal addresses are compared; people are not. One unconfirmed address is matched to another unconfirmed address.

It is time to throw out the old way of thinking.

Reference Based Matching Logic

A New Paradigm Against Which All
Other Processes Will Be Measured

Truly a departure from conventional thinking, wherein a common denominator is looked for across a homogenous group of addresses, there is in fact only one compare operation taking place. The different list inputs are not compared against each other. Through the linking process incorporated in AbilitecÒ, a trademark of Axciom Corp, each list is compared individually against the nation’s largest collection of all known current and past addresses. With a history going beyond ten years, this database collection maintains all name and address permutations for an individual with a unique identifier that links their occurrences forward to the most current, deliverable address. When one of your inputs has a matching record, the unique identification is recorded. All subsequent records, for all of your inputs go through this same Reference Based Lookup. Any reoccurrence of the unique identifier flags the record as a duplicate.

The power of Reference Based Matching is in its simplicity of one on one matching to the most authoritative reference source in existence. The accurate matching to the most deliverable address is without parallel.

The Optimal Use Of Referenced-Based Matching

The effective use of Reference-Based Matching depends on striking a delicate balance between art and science. Although the science of applying technically advanced matching logic to a comprehensive database is critical, without the art of understanding how to determine true address changes or adjustments, the process can be ineffective and costly.

Right1 combines the powerful linking capabilities of reference based matching with enhanced, recency-based change identification logic to help minimize false changes. The result is a comprehensive system that focuses on the aggressive application of address hygiene and a conservative determination of address changes.

The updated change sensitivity incorporated in Right1 insures that an address change that pre-dates a housefile transaction record won’t be returned. The system is also designed to logically limit the file depth prospect records are compared against based on recency. Consequently, with Right1 you won’t pay for, or mail, record changes from links whose transactions are older than the input record.

See for yourself actual examples of the unparalleled ability of Right1 to detect true duplicates.

Right1 Solution Processing - Address Accuracy Will Never Be Better

• Obtain 5-20% more duplicates identified through reference based/linking of disparate name and addresses into one unified current address. Therefore reaching more unique customers for the same budgeted amount.

• Lower address correction costs by as much as 50% while mailing and generating revenue by delivering to the most current address.

• Decrease non-zip+4 coded records by 25-40%, thereby increasing postage savings and deliverability of addresses.

• Identifying known undeliverable records and therefore creating a 99+% zip+4 codeable file.

• By linking and obtaining a global view of a customer, better profiling and modeling of a given customer is possible. Linking can be obtained but not limited to: an individual by business and home addresses, snowbird temporary addresses, maiden name historical address, second and third home linking, and moves older than 10 years old

• Through linking technology, you can now link across business channels, business units and divisions. For example, you will be able to link e-commerce email address/business address to consumer residential address and market them in a singular coherent fashion. Ship-to addresses can be linked to bill to addresses.

• Increasing the NCOA match rate by 10% over other NCOA vendors through proprietary preprocessing of the name and address records. Increasing COA match rates by 25% using RIGHT1 Solution Processing.

• Identify Deceased individuals to eliminate the further contacting of these individuals.

• Address Cosmetics- Cleans up the appearance of an address. For example (“leave at back door”, “This guy is a bad pay”, “Do not mail”) are eliminated from the address.

• Old address with transpositions in the numerics, missing numerics, etc. can still be linked to a new address.

• Maiden surname linking capabilities, current address as well as prior addresses.

• Determining primary address on a PO Box/Street Address match

• Matching records across zip codes and SCF’s

• Identifying best address for deliverability purposes

(link to attached page, interactive form…. This page is still under development)