Two Primary Methodologies: Factor matching logic and Date matching logic with or without date logic in an automated environment. Our matchback algorithm automatically creates and builds a contact database.  ​
 

Daily Matchback System
 

Real Time Reports-Daily or Weekly
 

Demographic Persona -Identification down to the household level
 

Daily Sales Distribution -All available Channels
 

Merchandise Reports
 

Sales and Returns
 

Seasonality or Annually Combined Reporting
 

Summary of Projected and Actual Sales.
 

Distribution of Attribution Channel
 

GA (Google Analytics) Feed-  This data can be quite useful in terms of categorizing your web transactions..
 

We Can Uncouple Matches -If your data attribute was driven by something other than a direct mail piece. 
 

Square Inch Analysis