• Two Primary Methodologies: Factor matching logic and Date matching logic with or without date logic in an automated environment. Our matchback algorithm automatically creates and builds a contact database.  ‚Äč
     

  • Daily Matchback System
     

  • Real Time Reports-Daily or Weekly
     

  • Demographic Persona -Identification down to the household level
     

  • Daily Sales Distribution -All available Channels
     

  • Merchandise Reports
     

  • Sales and Returns
     

  • Seasonality or Annually Combined Reporting
     

  • Summary of Projected and Actual Sales.
     

  • Distribution of Attribution Channel
     

  • GA (Google Analytics) Feed-  This data can be quite useful in terms of categorizing your web transactions..
     

  • We Can Uncouple Matches -If your data attribute was driven by something other than a direct mail piece. 
     

  • Square Inch Analysis