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  • Two Primary Methodologies: Factor matching logic and Date matching logic with or without date logic in an automated environment. Our matchback algorithm automatically creates and builds a contact database.  ​

  • Daily Matchback System

  • Real Time Reports-Daily or Weekly

  • Demographic Persona -Identification down to the household level

  • Daily Sales Distribution -All available Channels

  • Merchandise Reports

  • Sales and Returns

  • Seasonality or Annually Combined Reporting

  • Summary of Projected and Actual Sales.

  • Distribution of Attribution Channel

  • GA (Google Analytics) Feed-  This data can be quite useful in terms of categorizing your web transactions..

  • We Can Uncouple Matches -If your data attribute was driven by something other than a direct mail piece. 

  • Square Inch Analysis

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